Ambar is São Paulo based bar specialized in serving beer from the bests national breweries. Located in the district of Pinheiros, in a house from the 80’s, the bar has been voted many times one of the best place to drink beer in the city.
With a rustic architecture and decoration, the visual identity had to relate to the space and translate the national brewing universe into its communication.
The logo’s most iconic graphic is the “growler” – a glass jug that allow you to bring home fresh draft beer from the pub – making a strong connection with the production of craft beer. Its color makes reference to the bar’s name and is used in several pieces of communication, as for example in the illustrations that decorate the bar’s walls, developed by the studio as well, creating a bold and vibrant identity.