Anfacer (The Brazilian Association of Ceramic Tiles Manufacturers, Sanitary Ware and Related Products) was founded in 1984 with the purpose of representing the Brazilian ceramic tile industry around the world.
The Association includes 94 companies that operate 117 manufacturing plants in 18 states in Brazil.
Nowadays there are products on the market outside the international technical standard that still are marketed as Porcelanato, one of the many categories represented by the Association. With that in mind, ANFACER requested the Brazilian design studio, ps.2, to develop the Seal of Porcelanato’s Quality. But how to introduce this new idea to its customers, suppliers and partners?
We produced a video to tell this story through a fun and graphic language. It was presented during the 13th Expo Revestir, the biggest event of the category in Latin America.