Lêcomigo is a social project created by three young brothers in order to bring juvenile children’s books for needy schools throughout Brazil, raising the pleasure of reading and giving.
The partnership between the institution and the studio settled from the goal of creating a dynamic visual language and to convey the joy and positivity of its founders.
The complete project, lasting more than one year, included the development of the entire visual identity, parts of disclosures, specific actions and animation.
Copywriter (print): Tetê Pacheco
Copywriter (animation): Luciana Elaiuy