Nextel, the largest international-radio communication company in Brazil, updated their portfolio to include 3G data technology. Also, they increased the verity of devices and brands compatible with their system.
To publish the portfolio’s change and the new company’s statement, a national television ad campaign was produced with its main theme being “change”, which illustrates the actual moment of the company’s evolution. They came to us to translate such change into the launch event of the campaign.
The video-mapping into the façade was chosen to translate into images and graphics the change in which the company is going thru. With a variety of scenarios created, we modified the original characteristics of the architecture creating a new technological environment with information to the guest of the event.