Panogramma is a company based in São Paulo and Los Angeles with a commitment on creating unique experiences using, and developing, their own Virtual Reality tools.
The company has just passed thru a new organization of its internal structure and they found a need to create a new visual identity which reflects such transformation. The main purpose for the project was to create a brand which could visually represents the company tagline: Break the Frame.
With colours representing the darkness and brightness, the logo brings movement and an immersion into the 360º universe of the company, bringing the observer into the brand’s main symbol.
Web developer: Rafael Freire
Copywriter and pictures: Panogramma