Pecorino is an Italian restaurant based in São Paulo, Brazil since 2010.
With the objective to modernize the presence among a younger public, they opened a new unit with a younger ambiance, focusing on a mediterranean coast cuisine.
We designed a new logo for the new unit and introduced more vibrant colors to the identity, still maintaining the essence of the original logo. The colors were based on the happy characteristic of the mediterranean summer. The identity is based on hand-drawn elements and a rustic typography which reflects nature, artesian products and dishes that are served in the restaurant. The logo works alongside different emblems that can be used throughout the identity. A set of illustrations that are in the same visual language as the logo were drawn to complement and enrich the identity.