Sunglasses is a itinerant music festival which has been traveling the country since 2009 with the same visual identity and needed to get a new design to its visual communication. From north to south, lots of cities have already received the festival.
The agency, producers and people responsible for the event asked us to develop a new proposal for their visual identity and for the entire communication of the festival.
With the use of hand made drawings, vibrant and lived colours, the visual identity of the event represents the freedom and tropical environment present on all of the festival’s editions. Based on a variety of elements to support the identity, each edition of the festival has its own personality and differs one from another without losing the brand’s identity.
Production: Multicase Shows e Eventos
Photos: Thiago Tsung (Flashbang)