UMAUMA is a holding company in the entertainment market with 6 different agencies within its group.
We were asked to come up with a name and an entirely new visual identity for the holding group. This had to represent the business aspect of the holding group and also the creative side of the events they produce.
With a solid and geometric custom typeface, the logo represents the union of all the agencies that take part of the holding company. The orange is used as a complementary colour to highlight features of the visual identity.