In a country as vast and diverse as Brazil, security demands both broad reach and deep local presence. As a pioneer in electronic security, Sekron Digital has built a robust footprint, operating in over 750 municipalities and monitoring more than 80,000 devices, serving some of the nation’s most prominent retail brands, including Grupo Pão de Açúcar, Raia Drogasil, Banco Safra, Casas Bahia, Nike, and Leroy Merlin.
With the rapid growth of their operations, it became essential for the brand identity to evolve in tandem.
The previous brand look and feel no longer reflected the sophistication and complexity at the heart of Sekron’s solutions. Today, Sekron is not just about monitoring incidents; it interprets complex data, anticipates emerging risks, and empowers clients with actionable intelligence for strategic decision-making.
The core challenge was to shift perceptions: from a traditional surveillance company to a leader in security intelligence. The first step was to revisit the logo itself. We moved beyond an outdated symbol that blended into the industry landscape, introducing a bold new logo defined by a square structure: an emblem of precision, stability, and trust that communicates a commitment to accuracy and reliability.
While retaining their iconic corporate red, we evolved the color into a more vibrant hue to signal alertness and innovation. The square motif became the foundation of the entire visual system, organizing layouts, spotlighting key information, shaping image masks, and transforming into data points that visually express their analytical approach, from internal communications to digital dashboards.
In photography, we broke away from industry conventions. Portraits are framed to convey focus and strategic thinking, while product imagery highlights detail and streamlined design.
The result is an identity that connects tradition and technology, authentically mirroring the company’s current stage: an operation that has gone beyond only surveillance to become a provider of intelligence applied to security.
