Águas do Sertão was born to re-signify the Agreste and the Sertão of Alagoas through universal access to basic sanitation.
With approximately 400 employees, 1.89 billion expected for investments, and the commitment to connect all households to the water network by 2027 and 90% to the sewage collection network by 2033 in 34 municipalities in the region, the project, which is controlled by Conasa Infrastructure is also an integral part of the transformation of the communities where it operates, working together with the communities, especially in areas of greater social vulnerability.
Based on its primary commitment, the symbol evokes growth and renewal. Its structure references the supply of water to homes and the complexity of overcoming barriers to achieving the consortium’s objectives. To complete the logo, a typography of straight lines and accentuated curves that relate to the details of the symbol was chosen.
The identity is centered on graphics originating from the design of the symbol and images that illustrate the people behind the project and the benefits that this transformation generates for the entire population.
All elements are combined with light typography and a vivid color palette that conveys hope and references the natural universe.
The outcome gives Águas do Sertão a visually dynamic, inspiring, and confident language, ready to embrace the mission of transforming and impacting the lives of thousands of people in Brazil.
