Jessica Brankka is a DJ and music producer who navigates between Indie House and Melodic Techno, with percussive sounds and ethnic references. Born in Curitiba and based in São Paulo, she works to challenge stereotypes, strengthen the national music scene and inspire women.
In a new phase of her career, willing to expand her presence in major international festivals and clubs and develop collaborations, such as the EP “Lampião” in partnership with the South African Floyd Lavine, released by Frau Blau Records, we were approached to imagine her new wordmark and design system.
During our conversations with the artist, we understood that she defines her music as intense, sensual, and striking. These three words became the foundation for the visual and directional exploration of the project.
The new logo features a balanced design with a solid and straightforward structure, customized with expressive details from the Big Shoulders font (designed by XO Type Co). The main highlight is the two mirrored letters K. With the unique design, they create a stellar form through negative space, reflecting the sensory fusion of sound and sight and also becoming the DJ’s symbol.
In the identity, we developed a system that relies mainly on two key pillars to create flexibility at different times, having a dynamic and bold intensity or a sober and calm behavior when necessary.
The first element is the counter shape of the two Ks. By stretching, enlarging, or connecting it to other forms, we can generate patterns, graphics, spaces to contain images, and countless interactions, providing a restless behavior.
Colors represent the second fundamental aspect of identity. We defined a structure where the elements – typography, backgrounds, and graphics – are inspired by the tones of the photos, creating harmony in all compositions and a striking visual personality.
Just as Jessica’s set harmonizes melodies that turn into dance, excitement, and inspiration, the new identity translates this energy, enhances its sound characteristics, and presents a system that will continue to evolve throughout the trajectory of the DJ and all her projects.
