Anti-glitch Foundation is an audiovisual post-production boutique that identifies and eliminates glitches or errors in the image or the process. Their service includes coordinating and administrating all the steps before, during, and/or after the production of a film.
We were asked to develop a new visual identity system to represent their technological, creative, and automated process and services.
The identity is based on film concepts such as fragments, montage, exaggeration, and conflict. Its visual universe is inspired by the 8-bit language, the incomprehension and inconsistency left by glitches, and the half-tones present in low-res technology. With these concepts in mind, we designed custom-made experimental typography where each letter is composed of two weights. Its distinctive personality creates a bold logo that gets expanded to the entire identity as textures and graphics.
