Buying and selling a property should be a pleasant experience from start to finish. On one side, someone plans for what life might be like in a new space. On the other side, another person opens the doors for this space and makes these plans more concrete. Exciting, no? But the reality is a little more complicated.
Launched in 2018, Vivalisto exists to simplify real estate transactions. By taking on the bureaucracy, the company facilitates connections, creates an ecosystem for growth, and leaves the best part to brokers and clients: strengthening relationships, closing deals, and celebrating.
The first step was to uncover Vivalisto’s essence and identify its three pillars: simpler processes, closer people, and happier experiences. We understood that the brand has the power to transform the bureaucratic routine of brokers and clients, making everything simpler and lighter. So, we arrived at the positioning: “Long live the good part of the real estate world,” presenting a new reality to the market, where it is possible to enjoy the good things, such as trust, conversation, and new beginnings of great stories.
The visual language projects the company to a new, more emotional, and calm environment. The new logo, for example, conveys confidence in a simple and more welcoming way. As for the identity: we updated the color palette, included 2 new type families with striking contrasts, and defined a minimalist approach to the composition structure, providing a friendly expression to the brand.
To rethink the brand essence was fundamental for Vivalisto to see its future clearly and build a distinct personality. Today, the company has the strength and consistency needed to imagine, revolutionize and celebrate the good side of real estate all the time.
